Some Advantages Of A Nursing Career

A nursing career can be very rewarding. There are some definite advantages of choosing this particular career path. If you decide that this is the option to you than the first step to take will be to look at the requirements for the state in which you live. A general associates or bachelors degree will most likely be sufficient, but for certain specialties a more advanced degree may be necessary.

The different shift patterns that you will follow working as a nurse will certainly give you a lot of flexibility within the role. You will not be working a standard 9-to-5 because health care is something that is required at all times of the day and night. This means that you can really work shifts around your personal lifestyle and will have much more flexibility with the hours that you operate.

Of course, another of the major benefits associated with a nursing career is the fact that you will always have job security. Nurses are always going to be required, the matter what the state of the economy is in. While other parts of the workforce may become constricted, nurses are always going to be needed and therefore you should always be able to find work.

Most jobs within this field also come with a decent pay and benefits package. The pay is sufficient for any nurse to live a comfortable lifestyle and at the same time benefits will include a retirement plan, health insurance and other insurance coverage, and paid vacations.

Of course, one of the most obvious reasons for anyone to pursue this career path is because you will be helping people. Nurses generally have a maternal instinct and an instinct to help people, especially those in distress. Helping people get through their health problems certainly adds value to your own life.

Furthermore, if you have a passion for travel and you would like to experience some different places, cultures, and people, then you could become a travel nurse. As a travel nurse you will work different assignments in different areas around the country and the world, and there will be opportunities available in any specialty.

All in all, a nursing career provides a great deal of advantage and benefit to anyone who displays an unselfish nature. If you want to help people and, as a side product, get paid well for doing so, becoming a nurse would certainly be a good career choice.

Cookie Decorating and Cocktails: Themed Parties For the Holiday Season

The holidays are upon us, and one of the most timeless, beloved traditions is cookie decorating before Christmas time. Instead of setting aside an afternoon to bake batch after batch of Christmas cookies, why not plan a full-blown cookie decorating party to include friends and family?

How a Cookie Decorating Party Works

A cookie decorating party can work in one of two ways. You can ask all guests to bring their own favorite cookies, undecorated, to the party for a group decorating project. Or, you can ask guests to pitch in and make batches of cookies in your kitchen that you can all decorate together once they cool, fresh out of the oven.

For a smaller gathering with a few friends, baking cookies and decorating together will work well. For a larger party of five or more, it’s a better idea to ask guests to bring their own undecorated cookies so you don’t have to worry about squeezing a large group into a crowded, hot kitchen to bake cookies together.

To plan ahead, make sure that you have all of the necessary decorating supplies set up in advance in different stations throughout the room, including:

• Aprons or smocks
• Paper towels
• Tubes of icing in different colors
• Sprinkles and other assorted decorations
• Food coloring
• Small paintbrushes

From there, it’s time to get cracking! Guests can decorate plain cookies of their choice with different icings and assorted decorations, like sprinkles, chocolate chips, M&Ms, crushed peppermint, and more. You may also choose to splurge on fancy holiday cookie decorations like colored sugar, silver ball candies, and cinnamon hearts.

All of the decorations can be set up in individual bowls for use at each decorating station. Guests can also create their own colored icing with food coloring to paint different designs on each cookie using a small paintbrush.

Adult Beverages for Cookie Decorating

If this is an adults-only party, you have the perfect opportunity to pair holiday cookies with delicious seasonal cocktails to enjoy throughout the decorating process. Depending upon the type of cookies that you decorate, whether they’re plain sugar cookies, snickerdoodles, or even peanut butter cookies, you can pair your holiday drinks accordingly.

Decorated holiday sugar cookies will go well with a warm beverage like Irish Coffee or spiked cider. You can also make a large batch of alcoholic holiday punch with flavors of cinnamon, cloves, and nutmeg, served chilled and topped with a splash of cranberry juice and sparkling wine.

For more flavorful cookies, like peanut butter or snickerdoodle, serve a refreshing holiday favorite like mulled wine, peppermint martinis, or rich yet satisfying alcoholic eggnog.

For an adult-themed cookie decorating holiday bash, make sure to provide guests with the convenience of arranging transportation to and from the venue with a limo rental or luxury town car. This will allow guests to ride safely to and from the party destination so that they can enjoy a few holiday cocktails without having to worry about driving home at the end of the evening. ‘Tis the season!

How To Be A Successful Entrepreneur Nurse

Nowadays, as nursing profession has become innovative and flexible, nurses have been able to get new ideas, learn, and expand beyond their traditional roles. Since nurses have inherent talents, knowledge and abilities through the rigors of their nursing education, they have started to think outside the box and freed themselves from external restrictions. Their persevering spirit to accomplish greater things has motivated them to advance their degrees, start and grow their own business, join healthcare projects, and hold executive roles in the field of health care. Their ability to lead and innovate enables them to venture a new nursing experience, the nursing entrepreneurship.

Just like in other business, being a nurse entrepreneur can be achieved in a step-by-step basis. You cannot simply be a successful entrepreneur overnight. You have to have sufficient training experience and perseverance in order to grow and thrive as a nurse entrepreneur. Here are some tips on how to become a successful entrepreneur:

1. Practical Approach to your Business

If you’re planning to start a business as a nurse, you have to think twice or thrice before venturing to this field. Entering a business of course entails investment and money so you have to be very sure and dedicated before establishing a business. Also, if you have started one, you have to innovate in whatever you do and discover the latest ideas in the field of nursing. You have to be a good leader to gain the respect of the people working for you as well as the trust of your clients. You have to develop your skills and knowledge, and you have to prove that you really take good care of your clients.

2. Starting up your Business

Do not start a business or any undertaking without preparation and planning. You have to think of all the things that could be relevant to your business, like the initial investment, the time you will need to establish your business, the target population of your business, the timetable you will pursue to regain your investment, and the necessary expenses such as purchasing of business equipments and advertising expenses to promote your business.

3. Be Optimistic

Always look at the positive side of things and do not lose hope when it seems that your business does not profit. Also, when you are planning, always have a persevering spirit that would prompt you to innovate and lead in your nursing field or even in other fields. Believe in yourself and always think that you have unique talents and capabilities to accomplish greater things.

4. Fall back alternatives

Just in case your business does not succeed, do not lose hope. Thinking of other alternatives for your business does not meaning being negative, but would mean being practical. Face the reality that not all businesses succeed and take it as a chance to innovate, redefine your business, and further expand your roles. Besides, you have many other options as a nurse. You can be a teacher, a public speaker in conferences, a researcher, and a consultant under medical field, among others.

Of course, being a successful nurse entrepreneur could give you much advantages and benefits. Here are some:

1. Many Opportunities

Since being a nurse is the most in demand profession in many countries nowadays, being a nurse entrepreneurship can be a plus especially when you are working in hospitals and other health sectors. Since you have proven innovative skills and knowledge in entrepreneurship, nurse entrepreneurs are much more very welcomed in their medical field.

2. Flexible Roles

Having started a business as nurse, you have proven to be a leader to the people working for you. You also have all the authority to delegate people and adjust working time and schedule. As a result, your role as an entrepreneur becomes really flexible. Because of that, you still have more time to work other than your business like being a nurse in nursing homes for adults, maternity homes, and other medical facilities.

However, when starting a business, you still have to take into account things other than the advantages of entrepreneurship. You should take heed of certain disadvantages and possible problems that may occur when establishing a business.

1. Nursing Business Needs Experience

You have to remember that managing and handling a business needs enough experience. Do not venture into any kind of business if you are not 100% sure of what you’re going to do. If you know someone who has already run a business that matches yours, you can team up with him or her to ensure a more firm and stable business.

2. Funds

Of course, you cannot start a business without money and capital. Make sure you have enough funds to offset any shortage that may occur and to pay future expenses you will need to improve your business

Travel Nursing: A Unique Career Path for Nurses

Aside from being an entrepreneur nurse, another possible option for nurses is travel nursing. As the name implies, travel nurses are nurses who travel a lot and go to new and different locations to provide their service to their clients. Since this job is highly compensated and could give some a unique life experience to travel in many places with all the travel, housing, as well as health and malpractice insurance and costs paid, travel nursing has become an alluring career path for many nurses.

If you’re thinking of shifting into this career path as a nurse, here are some things you need to consider first:

• The hours, responsibilities, required skills and salary- If you do not want to regret in the end, you have to know these things before signing any contract.

• Network roles – Contact other travel nurses you know and ask them about their experiences in their work. You can also inquire to the most credible travel nurse agencies in you location about the nature of travel nursing.

• Your dedication to get the job – Traveling could be enticing since you will be able to see new places; however, also consider your comfort and convenience with short assignments and frequent change of residence.

• Weighing options – If you’re still unsure about travel nursing, you can consult a healthcare staffing agency to enlighten you about the pros and cons of this nursing career. Tell them your options, your motivation, your hesitations, as well as the benefits and disadvantages you consider about travel nursing. Doing so may help you make a decision about this new venture.

Commercial Real Estate Agents – Let the Tenants Give You Some Local Leads and Contacts

When you work as a salesperson or agent in commercial property sales and leasing, you should always be on the hunt for opportunity and listings. Given that the commercial and retail property market revolves around businesses, the key to creating listing and enquiry ‘churn’ is in keeping in contact with business owners and tenants.

So you ask them questions. You need to know what they are looking for in premises when and if the time comes to move, the time that they will be getting to the end of their current lease, and what budget they may have in making a change.

It is also interesting to note that many tenants will tell you about the local area and the other nearby businesses. Given that they know their area so well, they are likely to read the change and pressures of the area better than you do.

This tenant contact process takes a systemised approach and requires meaningful content that the tenants value each time they talk to you. In most cases that will be something like the following:

1. A list of vacant premises in the local area that match the industry type for the tenant

2. Details of recent asking rentals and achieved rents from new leases, and also the rents from existing lease relationships (renewals)

3. Details of new property developments that will impact the supply and demand for business premises

4. Comparable property detail in the local area. This will include area, proximity, and improvements.

5. Movements of other major businesses or competitors coming and going through the precinct

6. Prices of property in the local area given the usage and improvements.

7. Levels of incentives being offered to new tenants in the current market

In giving a tenant this helpful information about the local area, the exchange of information you require and seek back from them is quite simple and takes the following form:

1. Who is moving in the local area?

2. What businesses are under pressures of space or relocation?

3. What or who is the landlord for the property and how can they be contacted?

4. When will you need to look for the alternatives of relocation?

5. When will your lease come up for review?

6. What are the neighbouring tenants like and who runs the business?

Asking these questions will give you so much information to build your ongoing prospecting and cold calling model around. Making the fullest use of the local information that abounds is just so simple if you ask the questions and make it part of your meetings and connections with clients or prospects. Every business person knows someone that occupies or owns a commercial property; get the names and build on the facts.

Online Shopping for Clothes: Tips and Facts

Nowadays online shopping for fashionable clothes has become very popular all over the world. It seems that online shopping for apparel is much more convenient. Consumers have this great opportunity to browse an international clothing market at the simple click of a button.

Undoubtedly, online stores for clothes have become the new hit. Today you can buy everything from an e-store – from the socks and the underwear, through women and men tops to the sportswear and the coats, including fashion accessories such as hats, bags, you name it. You can shop while drinking your coffee at home, during your break at the office, at any time, at any place. You had a busy day at work and it’s already late in the day, and you have a party approaching – the perfect solution is to lounge on your couch and start browsing for online shop offering clothes that match your style. Also, many e-shops make big season sales and discounts for holidays.

Yet with all the advantages of the online shopping for clothes, there are some flaws. You are not able to try out your clothes to see if they fit you, you can’t feel the fabric either. I am offering you some easy-to-follow tips for a successful online shopping inspired by the many online shopping woes of customers around the world.

  1. Look at the return policy
  2. Before you buy your clothes online, read the return policy. Loyal clothing e-shops offer returns. Mistakes happen and it is always good idea to have a backup plan. Make sure that if it turns out that you need a different size, or you have changed your opinion and you want to buy something else, you can return your purchase to change it.

  3. Chart sizes
  4. Take into consideration that different countries have different sizes. Many customers underestimate this fact. When you are choosing your size, make sure you choose the right one. Most online shops for clothes offer chart size legend where you can see in detail what measures stand for each size number.

  5. Fabric content
  6. Since you cannot feel the materials of the clothes, read the fabric content. All good online clothing shops note the fabric content of each item in detail. Do not rely on an image to buy your clothing online. You are more likely to be unfortunate surprised with your choice.

  7. Research your online clothing store before buying from it
  8. There are clothing e-retailers that are quite disloyal. Often you pay for something that turns out to be different from what you have expected. Sometimes purchases take a lot longer time to arrive etc. You can find a lot of fashion forums, blogs about apparel and social networks where you can search for a loyal clothing e-store like that offers trendy apparel.

Online shopping for clothes saves time and money, but do it the right way. Shop reasonably.

Satellite TV Programming For Children

If you have children, satellite TV is an excellent way to keep them entertained for hours on end with educational programming. There are hundreds of shows on many different channels that are not only enjoyable for your kids, but for adults as well. Children, especially young children, are like sponges and soak up every word that they hear in the world around them. Because of this, parents need to be really careful to ensure that the programming their child is exposed to is age appropriate.

Satellite TV has various settings that can be pre-set to ensure that your child isn’t exposed to shows that would not be suitable for them to watch. Parents also have the option to block channels, in addition to certain shows. Of the programming that is good for children, some of the best channels include Nickelodeon and Nickelodeon Jr., the Discovery Channel and the National Geographic Channel. Nickelodeon Jr. has programming exclusively aimed for children and the type of shows very greatly to keep kids entertained. One of the most popular shows on Nick Jr is Dora the Explorer. In Dora the Explorer, Dora Marquez goes on a trip every episode and asks the viewers to come along with her and help her find something or somebody. She also teaches kids short phrases in Spanish every episode. Dora’s best friend is a monkey named Boots, after his red boots that he wears all the time. Dora is a very positive little girl and never gets in fights or gets angry, even when she encounters a villain in one of her adventures. Dora the Explorer is an animated series and has only become more popular since its original pilot aired in 1999. One of the best shows for children on satellite TV these days.

Another show that’s popular on Nick Jr. is the Backyardigans. The Backyardigans is another animated series, like Dora the Explorer, which follows a group of pre-school friends named Uniqua, Pablo, Tyrone, Tasha and Austin as they go on adventures in their backyard. They have great imaginations and transform their backyard into all sorts of things and places. For example, one episode they could be climbing a mountain and singing along with chirping birds and the next swimming in a tropical ocean playing with the dolphins. The Backyardigans is deigned and written for children a little bit younger than Dora the Explorer and is probably best suited for children ages two to five. Kids really enjoy the characters and are encouraged to play and sing along with them during the episodes. The producers and creators of the show incorporate many different types of music into the show, such as big band; reggae and hip hop in order to expose children to a variety of musical forms. Obviously all content and lyrics are age appropriate and engaging with the young audience. Make sure to check listings to find out when thee shows are on your satellite TV programming; and remember these aren’t the only great shows that kids will love.

Best 2012 Halloween Costumes for Boys

If you are looking for the best 2012 Halloween costumes for boys, we have some ideas for you to get started. Depending on the age of the child, you are going to most likely want to get some input from them on what they want to be – unless they’re a baby, of course. In all seriousness, involving the child in the process of picking a suitable Halloween costume can go a long way in making sure they have a lot of fun on the big night, which is what it’s all about – not to mention the candy.

  • Spiderman Costumes – The Amazing Spiderman was big this year, and as in years past, you can expect many boys to want to become the wisecracking Spidey. The good news is that there are quite a few great – and relatively cheap – Spiderman costumes available.
  • Batman Costumes – Another Superhero that’s huge again this year is Batman. As with Spiderman, the popularity of this costume means there are going to be a lot of different options for you as a parent. From simple plastic outfits to complex costumes with a separate Batman mask and accessories, there’s something for every budget.
  • Historical Costumes – Not every boy is going to want to use a historical figure for a Halloween costume, but this can be great in many different ways. For one, not a lot of other kids are going to have the same costume most likely if you go with a George Washington, Ben Franklin or some other historic figure – Caesar anyone?
  • Homemade Costumes – If you are on a budget or just like to be creative and spend quality creative time with your children, homemade costumes for Halloween can be a great idea. You just want to make sure you involve the boy in every step of the process so he is happy with the outcome and will want to wear it on Halloween night!
  • Soldier Costumes – This is one that is relatively easy to put together cheaply. A little camo and some other accessories – no guns! – and you can have a great looking solider whether it’s a sailor or someone in the airforce or marines. Camo face paint really puts the final touches on this great costume idea.
  • Fireman Costume – Being a civil servant or first responder like a fireman on Halloween is a lot of fun and may be an indication of a future career path for your little one. There are a lot of great accessories you can get to make your costume really stand out from all the others. Don’t forget the cute fireman’s hat and boots!

After you choose which costume you want, it’s all about saving money. Next, we have some tips to make sure you get the most for your money when buying a boy’s Halloween costume this year.

  • Shop Early – One of the best things you can do is shop early. If you were thinking smart last year, you bought your costumes a day after Halloween when they went on sale. Even if you didn’t do this, the earlier you start shopping – even during the final summer months – the more you are going to be able to look around and find the absolute best price.
  • Shop Online – Speaking of finding the best price, another great idea is to make sure you do most of your shopping online. While there’s nothing more fun than taking a kid (or five) to a Halloween costume shop (sarcasm!), there’s something to be said about shopping for a costume online. It’s easy, safe and convenient – and you can save money too.
  • Read Reviews – Finally, you are going to want to make sure you read reviews of the various costumes before you get out your credit card and make any purchases. There are quite a few places you can read reviews these days, but you should find a website you trust and stick with them and their recommendations for the best Halloween costumes for boys in 2012.

Halloween is all about having fun and being able to dress up and score a lot of candy. Picking out the costume should not be stressful or a headache! The sooner you start shopping for a Halloween costume, the sooner you’re going to be able to relax and just enjoy the holidays.

Car Rental Coupons

Rental cars have become quite popular during the current economic slowdown. People who plan to buy a used car or even a brand new car is getting attracted to different car rental agencies because of the tough competition, cheap prices and unbelievable options car rental companies offer. Several car rental agencies offer car rentals coupons throughout the year for various reasons. Some of the agencies want to promote their business during off season while some other agencies offer car rentals coupons so that their service will be cheaper than that of their competitor who offers similar services.

Once you finalize a rental company suiting well to your needs, you can check on their official website for ongoing discounts and rental coupons. These coupons come with different offers. Some of the coupons offer a discount on rate from 10-50% while some others add 1-5 extra days to your booking period without extra cost. It is up to you to choose the right type of discount. If you plan to rent for long term, a discount on the rental price will be the right choice for you. If you plan a trip for 7 days and find a coupon offering ‘book for 5 days and get 3 extra days free’ will be the right choice for you.

There are several websites that compare different car rental services and their rates. These websites also highlight the ongoing discounts and coupons available. Such comparison websites are a good choice to know what is going on in the neighborhood but always watch out for scam. Try to rent your car from a reputed car rental agency but also check for any hidden costs. Then check for car rental coupons offered by such reputed agencies.

Some coupons also provide free insurance coverage for a selected number of days and some additional accessories like GPS or child seat for free of cost. Such promotional offers may or may not be useful for you. For example, if you are planning to travel somewhere you are not very familiar, a coupon offering free GPS navigation system can be a great choice for you because you hardly will ‘get lost’ somewhere. Similarly a free child seat is good for you only if you are travelling with a child. Car rental companies design their coupons targeting different customers and their various tastes.

If you are planning to rent a car for your vacation trip or for your everyday requirements, check with different agencies for their specialized coupons. Don’t assume that you will not get a discount coupon because its holiday season. There are several service providers and several offers throughout the year and you will not find the best for yourself without constantly checking for them. Websites such as and have coupons throughout the year with a wide array of offers. Even Google is a great place to find information on best deals available.

Four Major Functions Provided by a Real Estate Agent That You Can Do Yourself

Selling a home entails four major functions that are usually performed by a real estate agent. If we take the mystery out of those functions, they start looking as if we can do them without an agent. And you can!

1. Pricing your property

The first thing that an agent will do for you is help price your property. You don’t want to offer your home for sale at double its market value because it just won’t sell. Likewise, you don’t want to offer your home for sale at half its market value because you would just be cheating yourself of that price difference. If the market is such that your house in your neighborhood in your city is worth about $200,000 then you want to sell it for that. If you have made additions to the house that might make it worth more, then you want to add those items to it. The real estate agent has a lot of that data at their fingertips through their subscriptions and through their knowledge of the marketplace.

You can do this pricing yourself as long as you don’t let your ego get the better of common sense. You can find out what homes are selling for by cruising your neighborhood and checking out homes for sale to see what they are priced at. You can check to see what they sold for by visiting your tax authorities. Most municipalities and counties require that all deed transfers be recorded as a matter of public record. You can access that data through the internet if your municipality offers it, or you can go look it up in person where the internet is not used. Just make sure you are pricing your 3 bedroom 2 bath house with other 3 bedroom 2 bath houses rather than a 2 bedroom or 5 bedroom house.

2. Marketing your property

Marketing real estate is a sort of catch-all word for advertising the home as being for sale and then showing the property to prospective buyers through appointments or open-houses. The most important and probably most costly marketing activity is advertising the house. There is one real estate agent around here that states in their commercials that they spend between $1,000 and $1,500 per HOUSE while claiming that many agents only spend less than $500 per month for all of the houses that they list.

You can perform all 3 of these marketing functions. Who would be better to show a home or to have an open-house than the resident of the home — just do not let your ego get in the way and react defensively to reasonable buying questions. The advertising should be fairly simple as well. You are just as qualified to create want-ads for your local and regional papers and classified magazines as long as you model your ads after the ones that you will be competing for attention with. There are some advertising sites that require that all of their advertisers be real estate agents. You might try circumventing that restriction by offering a real estate agent a small fee to list your property on those restricted sites. The worse they can do is say “No” and a different agent might be more cooperative.

3. Contract exchange and negotiation.

Real estate agents act as intermediaries between the seller and the buyer. They take a contract proposal from the prospective buyer or their agent and present it to the seller. This goes on with price changes or with feature additions and removals until both the seller and the buyer agree on the selling price and property conditions.

There should be no question that you can do this yourself as the seller. After all, the agent would have to come to you anyway to get your approval and signature. Once again, this is where you need to put your ego and pride to the side. At this stage, all of your advertising and pricing work has come to fruition and you have a buyer negotiating with you. The worse thing you could do is to react defensively. You just participate in a give and take during the process as if it were for someone else.

4. Preparing the final paperwork and closing the sale

The real estate agent is usually the one to give all of the closing information to the title company and lawyers so that the deed to the property can be transferred from the seller to the buyer with no problems. This is when checks are transferred and mortgages paid off. It is also when the commission check is given to the real estate broker for dispersal to his agent.

You can do these things also. You are the one that has handled the paperwork up to now. You are the one that is ready for your mortgage to be paid off. You are the one ready to receive a check for the difference between what you owe on the mortgage and the selling price of the house. Most of this information is put on the HUD-1 form by the title company. In fact the major role of the agent here is to hold your hand and collect the commission check. Again, these tasks can be handled with a minimum of activity on your part. Any legal requirements can be farmed out to a lawyer for a much smaller fee than the agent’s commission.

Pricing, marketing, negotiating, and closing are all functions that are required to sell a property. They are all tasks normally handled by a real estate agent. They are also tasks that you can do yourself at a cost far less than 5% of the selling price of your house.

Top 10 Internet Marketing Trends for 2011

The dawn of 2011 gives us the perfect opportunity to predict the top 10 internet marketing trends for the upcoming year. The 90’s was the decade of the internet, and since then we have seen new layers, tools, and worlds built on top of the world wide web.

Social networks dominated the past decade, apps came on top of that, and 2011 will bring even more areas of digital interaction and communication.

And just to have some fun for the holidays, I decided to turn them into some of the cheesiest puns and rhymes ever assembled in a blog post. If you can’t stand the rhymes, I’ve put a real title right next to them.

So here’s my take on the top 10 trends (in order) for internet marketing in 2011.

(1) No more game layer naysayers (The sculpting of the “game layer”)

Seth Priebatsch, the founder of SCVNGR, plans to build a “game layer” on top of the world. Things like rewards programs, board games, social games and check-ins have all come to make up the idea behind a game layer.

This game layer is a way to influence consumer behavior, by turning everything into a game. Wherever you go, whatever you buy will be built into a sort-of game dynamic that will reward you in multiple ways.

This game layer will be the most important trend to watch in internet marketing in 2011, as companies like SCVNGR and Four Square become a bigger part of the consumer process.

(2) Even more apps perhaps (Mobile apps continue to “suburbanize” the internet)

The internet has been compared to the wild wild west with its initial lawlessness and quick expansion. With the introduction of apps, the internet is being tamed into smaller communities – suburbanizing the internet in a way.

Jeff Cormier ( wrote an article today about how mobile apps are projected to experience 60% growth by 2014. In addition, revenue from mobile apps will increase from $4.9 billion this year, to $35 billion by 2014, according to an IDC report.

So we will see even more apps in 2011. Apps mark the beginning of the taming of the internet into organized mobile programs, and 2011 will continue this trend.

(3) All bets off, all Groupon (Downward pricing pressures on SMBs from Groupon-like sites)

As Groupon continues to roll out sites for more and more cities across the country, the “group coupon” phenomenon continues to sweep the web.

Thousands of other coupon sites have also popped up. I Am Hungry, for example, offers restaurant deals around your area. With apps for Facebook and mobile devices, these types of sites are spreading like wildfire.

We are almost at the point with all of these sites that you could always get a meal at half price. For 2011, look for the Groupon and I Am Hungry-type sites to put downward pricing pressure on small service businesses (especially restaurants).

(4) Online privacy issues and miscues (Online privacy becomes a huge issue/opportunity)

Access to data is an essential part of the idea behind Web 2.0. Having up-to-date information on people is the key to targeting search results, advertising, and offers. However, when will this go too far? 2011.

The Federal Trade Commission just released a report this month about protecting consumer privacy. This movement covers an idea to implement a “Do Not Track” program for consumers. This would be a technology that would allow consumers to tell websites to not track their activities and information.

As this movement plays out, look for online privacy to be a huge part of the web in 2011.

(5) Boob Tube out, YouTube in (Increase in online video marketing)

Faster internet connections, easy share capabilities, better video search, link integration, and YouTube channels – these all point to an even bigger emphasis on video marketing. A video going viral is the dream of every marketer, and it’s easier to make those videos and easier to have them spread.

Pew Internet Research says that 7 in 10 adult internet users have used the internet to watch or download a video. In addition, videos can help increase search rankings and have a major impact on SEO.

With all of these factors coming together, online video marketing will become mainstream in 2011.

(6) Local becomes focal for search engines (More emphasis on local search)

Over the last few months of 2010, we’ve seen local results take a bigger role in Google SERPs (search engine results pages). Tools like Google Places and Yahoo! Local make it easier for businesses to gain exposure for their certain keywords and now have placed more importance on those listings.

By incorporating Google Tags into Google Places and offering statistical insights for your place listing, Google is telling small businesses that local search will become even more important in 2011. This makes sense considering that the goal of a search engine is to deliver the best results for each search. What good would a plumber in Seattle do for a homeowner in Boston?

(7) 2011 Twitter: More litter, less glitter (Major change in the Twitter model)

A San Francisco Chronicle article came out today revealing statistics about Twitter. As the article states, Only 8% of American adults use Twitter and less than 1/4 of those users are “heavy” Twitter users.

Twitter’s goal to become the world’s largest media company, therefore, is too far out of reach.

It seems that Twitter has been most successful in the celebrity-realm, as people can get an insight into the lives of their favorites stars. The celebrity element, however, is not mainstream enough for Twitter to survive solely on that niche and its goal to become THE media outlet seems out of reach. So where does Twitter go from here?

Well, we’ve seen the introduction of “promoted tweets” and the new Twitter profile in 2010.

What does 2011 hold for Twitter? I am predicting declining participation rates on Twitter, more dead profiles, and potentially a serious change to make money and increase participation.

(8) HTML5 goes live (The release of HTML5 and its impact)

HTML5 is currently under development by the Web Hypertext Application Technology Working Group. The latest HTML revision will make it easier to incorporate multimedia into websites.

The impact on SEO will be interesting to follow in 2011. The new <> tag, for example, will make it easier to segment new posts for online periodicals like blogs and online magazines. Search engines will most likely place either more or different emphasis on these sorts of tags.

(9) Online communities = new opportunities (Market Research continues to change)

Typical market research reports are generated over a long period of time and result in 1000 pages of somewhat outdated data. Online communities are a newer way to conduct real-time market research from a group of about 200-500 consumers that represent the target market for that specific brand. These people will answer key questions and discuss certain topics associated with a product before it launches, for example.

Companies like Communispace and MindGauge allow brands to gather consumer insight quickly. MindGauge’s website describes the difference between traditional market research and online communities by saying, “Rather than an independent source gathering information, respective managers will begin to integrate the community into all components of their projects.”

Although this powerful insight tool has been around for awhile, we are predicting that more dollars will be devoted towards this kind of tool in 2011.

(10) The cloud starts to reign (Cloud Computing continues to spread)

Although “the cloud” does not really fall under internet marketing, its impact on agility for sales forces and IT departments is undeniable, so it found its way into the top ten. The days of building custom-made business apps and soft
ware are gone with companies like Cloud computing allows businesses of all sizes to get better systems up and running, faster and cheaper than custom-built software.

For 2011, even more clunky and expensive IT systems will be scrapped for the cloud and collaboration will be brought everywhere through mobile devices.

2011 should be the fastest year in internet marketing. Many more trends will occur that could change the landscape of internet marketing for businesses of all sizes.

What do you see as the biggest trend for 2011?